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Politicization of Pure Michigan could taint brand

by: Eric B.

Thu Jan 10, 2013 at 17:15:17 PM EST

One of the great "Duh" moments of the day.

LANSING, MI — An economic development ad that promotes right to work alongside the Pure Michigan logo has led some marketing experts and others to question whether the popular and successful tourism campaign is hurting its brand image by delving into business and political issues.

They should have left it entirely as a tourism industry promotion instead of watering it down to where it was stupidly used to promote Right to Work.

Eric B. :: Politicization of Pure Michigan could taint brand
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First Blush response: Republicans weren't able to outright kill "Pure Michigan," so now they trying to poison it with partisan messaging?

Upon reflection, it does seem inevitable:

One of the false argument "selling points" for RTW was that it would somehow magically draw businesses to start or relocate here. Tying RTW to Pure Michigan is a clear attempt to "prove" their specious argument so they can raise it as a "success" in 2014.

"The two most common elements in the universe are hydrogen and stupidity." ~ Harlan Ellison

I don't even think it's that
Rick loves Pure Michigan, and he was always going to get his way with it whether the legislature liked it or not.  This was one of the things they were going to give him.  

The governor needed mass media to disseminate his RTW message, and Michigan just so happens to have a huge advertising budget.  It's coicidentally dove-tailed.  His ambitions have met a successful ad campaign.  It's relaly no more deep or conspiratorial than that.

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