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50 State Ad Network

The most important political development in the entire century: Rick Michigan's Superbowl ad

by: Eric B.

Sun Feb 02, 2014 at 13:23:03 PM EST


The state is currently considering doing away with a key component of the 2007 law that established the state's current mandate that its utilities generate 10 percent of their electricity through alternative means. As part of the compromise that attracted industry support for that legislation, the state granted a near monopoly over electricity sales to Consumers and DTE, a move that critics said led to a rapid increase in the average utility bill for most average households. Under legislation pending before the state Legislature ... HEY, SOMEONE BOUGHT AN AD!

We take you now to a fictional account inside the Snyder campaign inner circle as they ponder how to project the incumbent in the opening scenes of his long awaited Super Bowl ad planned for later today.

One of the handlers begins: You know there’s been talk in town that the “One Tough Nerd” thing has run its course. How can we freshen that up and show on the screen that he really is a nerd - but more?

Skubick's not alone. Social media today is alive with the chatter from the state's political media about the ad. Seems everyone got an exclusive look at the ad ... and then wrote a story previewing said ad (MIRS even shot out a BREAKING NEWS bulletin about it). In doing so, they've done a favor for everyone who won't watch the Super Bowl today by filling them in on what they're missing. Used to be that the political campaign in question would have to take out more ad time to do that, but today they get double bang for their buck because it not only gets ad time, but news hole, too.

Meanwhile, about the state's utilities (or any of a dozen actual issues)...

Eric B. :: The most important political development in the entire century: Rick Michigan's Superbowl ad
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Are you kidding me? (4.00 / 1)
I just saw the commercial, and it actually made me uncomfortable.  Is this serious?  The commercial starts with Rick Snyder popping out of the water in a wetsuit with goggles and a awkward smile up against sensual saxophone music throughout the entire thing.  It ends with a close up of his eyes in a dark room.  

WTF?  The thing played like some kind of spoof on soft-core porn.  OMG, if it wasn't awkward.  I'm still trying to figure out whether it was supposed to be funny or not.


There is nothing unfunnier than bad comedy (4.00 / 1)
I think this commercial qualified.

Greetings from Detroit, Ground Zero of the post-industrial future!

[ Parent ]
The ad's by Fred Davis (4.00 / 1)
He's the same one responsible for Hoekstra's "Debbie Spend-it-now," Carly Fiorna's "Demon Sheep," Christine O'Donnell's "I'm not a witch," and Snyder's earlier "One Tough Nerd."  That explains the wierdness.  The good news is that he's worked for a bunch of losers.  Only Snyder on the list has won a general election.

Greetings from Detroit, Ground Zero of the post-industrial future!

[ Parent ]
He also worked on Jon Huntsman's campaign (4.00 / 1)
"I'll take Obscure Republican Presidential Candidates for $1,000, Alex."

A government that robs Peter to pay Paul can always count on the support of Paul.

[ Parent ]
Hoestra's Super Bowl ad (4.00 / 1)
Probably the worst TV ad I've ever seen in my life.

Too many reasons to mention.  

"He who would trade liberty for some temporary security, deserves neither liberty nor security" - Benjamin Franklin

Opinions are my own and not that of LCRP


[ Parent ]
RM, a serious question... (4.00 / 1)
With that record, how does Fred Davis keep getting work?

Of the high-profile ads I'm aware of, he's like 1-for-5, with the one "success" being Rick Snyder looking at the camera and talking -- no production trickery, no cast, no location shooting and no special effects.

It was like two steps removed from Snyder taking a selfie video.

"The two most common elements in the universe are hydrogen and stupidity." ~ Harlan Ellison


[ Parent ]
Outside of consultant ties, I have no idea (4.00 / 2)
Personally, I think TV ads are overrated anyway in the era of Tivo and saturation but I'll admit to living with a 'bubble' political perspective.

I can guess that Davis believes in going "outside the box" so the ads stick out. That CAN work, but one must be able to have an idea what goes on the ground.



"He who would trade liberty for some temporary security, deserves neither liberty nor security" - Benjamin Franklin

Opinions are my own and not that of LCRP


[ Parent ]
I will grant that the Demon Sheep and Debbie Spend-it-Now ads were outside the box... (0.00 / 0)
But on the whole, I think a candidate would rather win an election than see his or her ad consultant win a Clio.

"The two most common elements in the universe are hydrogen and stupidity." ~ Harlan Ellison


[ Parent ]
That's the thing, though. (4.00 / 1)
Here it is hours later and I'm not yet convinced any part of it was meant to be funny or even snarky.

If you have to explain your commercial, you messed up. lol


[ Parent ]
A bipartisan panning (0.00 / 0)
Skubick, Henderson, Demas... even Nolan Finley doesn't like it.

The only positive review I've seen was this one:

A lot of things were better than the game - the puppy ad, the Coke ad, the Bruno Mars performance -  but this wasn't one of them.

Now on Great Lakes, Great Times, Great Scott: Hoadley, Moss Victories Prove LGBT Democrats Can Win Everywhere


[ Parent ]
I'm so sick (0.00 / 0)
I've gotten so sick of Kelly Rossman.  Before Rossman and Truscott hitched their wagons, together, she used to kiss so much Democratic ass around town here in local Lansing politics.  That's all out the window, now, though.  She's your classic sycophant.  When I heard she'd merged her operation with Truscott's, I wasn't surprised in the least.

[ Parent ]
There's really only one comparison to use here... (4.00 / 2)
...and that's this:

Michael Dukakis on an M1A1 Abrams


I did not know until I checked the history of this infamous photo-op-gone-wrong that it happened right here in Michigan, at the General Dynamics facility in Sterling Heights. Fortunately, last year Politico commissioned a helpful 25-years-later analysis of the event.

"The two most common elements in the universe are hydrogen and stupidity." ~ Harlan Ellison



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